12/9/2023 0 Comments Mi undies![]() ![]() ![]() Still, Shokrian acknowledged that part of MeUndies’ go-forward strategy will include the possibility of adding big-box retailers to the company’s list of wholesale partners and physical stores - there’s currently one store in Los Angeles - just not as many as originally planned. So, whether you’re working from home or working from the office, I think people really cherish comfort and want to make sure that they’re investing in products that they like.” But a lot of companies, like MeUndies, will have very flexible work-from-home policies. “A lot of companies will definitely return to work. “Going back to the world as we had will take quite some time,” Shokrian said. But the return to office life doesn’t faze the ceo. Indeed, many of MeUndies products are soft and comfy, ideal for at-home wear, making the assortment almost seemingly tailored to the times. Others might be a TV show or a political topic trending at the moment. Many of the themes are from customers themselves, things requested on social media or through customer surveys. ![]() The playful - and sometimes cheesy - prints include things like baby Yodas, holiday ornaments or decorative take-out boxes. That includes more than 52 prints a year, which shoppers can purchase through MeUndies’ membership subscription program, or a la carte at slightly higher price points. So bringing them products they’ve been wanting over the last couple of years, I think is something they’ve been looking forward to.” Our members have definitely been there with us throughout. “But I think when you build loyalty with your consumer over time. “This has definitely been a year where it’s been difficult, where there have been a lot of changes in logistics and things like that, that kind of affected the customer journey,” said Shokrian, who also serves as chief executive officer of MeUndies. MeUndies, which began as a men’s wear brand, now sells bras. ![]()
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